Account Development Representative

Account Development • Full time, Georgia, USA

Apree Health Logo

apree health brings together a best-in-class engagement platform with an advanced primary care model to provide a vastly better health and care experience, improve outcomes, and significantly lower the total cost of care for a population.

Job Description Summary

Responsible for new accounts, focus specializes in new account development and/or expanding existing accounts within an established geographic territory or product line. Sells firm products or services directly to the end-user.

How will you make an impact & Requirements

Position Qualifications/Essential Functions:

New Business Development (50%)

  • Cultivate relationships with potential buyers and influencers, 'open doors' with potential prospects and develop sales opportunities

  • Effectively communicate our value proposition to various personas, successfully address objections and competitor questions

  • Help build and refine our sales cycle and pitch, including sales assets and scripts

  • Qualify client prospects for the organization through direct phone calls, emails and social media

  • Identify qualified opportunities to the appropriate sales leader for further development and closure

Sales Support (20%)

  • Help drive attendance for conferences, webinars or other prospecting events

  • Team with sales and marketing leadership to develop prospecting strategy for target client markets

  • Present customer and prospect research data and observations to marketing and sales leadership

  • Assist in designing and developing our sales process and implementation, specifically around new business development activities

  • Provide recommendations to improve efficiencies in daily workflows and processes for sales and marketing teams

Research and Planning (15%)

  • Use search tools, subscriptions, social media, internal repositories and other sources to profile target prospects and identify relevant account information, key individuals, -buying committees/processes, business requirements and opportunities

  • Partner with the marketing team on account-based marketing (ABM) campaigns to top prospect accounts and market segments

  • Conduct outbound pre-sales research; identify target buyers and collect customer contact data

  • Maintain monthly reports to include campaign and sales reports

Tools, Reporting and Tracking (15%)

  • Track client-related activities using Salesforce.com. Manage a Salesforce database of leads, contacts, and opportunities, maintaining good data hygiene.

  • Prepare thoughtful hand-off briefings for sales leaders to facilitate successful deal progression

  • Leverage reporting data to identify and recommend process improvement for the sales and marketing efforts

  • Identify and recommend enhancements to Salesforce and sales enablement platform configurations

Education/Experience:

  • Bachelor’s degree or 4 years equivalent experience selling or marketing healthcare or related services

  • 3-5 years direct sales experience in healthcare or a technical industry

Additional/Preferred Qualifications:

  • Understanding of health benefits, the health benefit purchasing process, and the health insurance market

  • Experience selling products with a complex purchase process in healthcare or related industries

  • Demonstrated ability to thoughtfully assess a client’s working environment from a business process and organizational perspective, and effectively communicate opportunities to improve or change them

  • Demonstrated ability to set appointments with leads/prospects

  • Experience using CRM systems (Salesforce preferred) to manage sales process

  • Experience in an organization using account-based marketing

  • Experience supporting multiple sales closers

  • The courage to challenge the status quo when logic and reason require it. See something broken? Fix it.

Demonstrated Attributes:

  • Proactive and accountable for key deliverables

  • Excellent listener, able to synthesize expressed and unmet needs and then guide conversation to move prospect along consideration path

  • Outstanding time management skills, attention to detail, and sense of urgency to achieve goals

  • Confidence to make decisions in response to changing conditions

  • Excellent written and verbal communicator

Compensation:  $61,266K – $76,533K

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