Job Description Summary
Responsible for new accounts, focus specializes in new account development and/or expanding existing accounts within an established geographic territory or product line. Sells firm products or services directly to the end-user.How will you make an impact & Requirements
Position Qualifications/Essential Functions:
New Business Development (50%)
Cultivate relationships with potential buyers and influencers, 'open doors' with potential prospects and develop sales opportunities
Effectively communicate our value proposition to various personas, successfully address objections and competitor questions
Help build and refine our sales cycle and pitch, including sales assets and scripts
Qualify client prospects for the organization through direct phone calls, emails and social media
Identify qualified opportunities to the appropriate sales leader for further development and closure
Sales Support (20%)
Help drive attendance for conferences, webinars or other prospecting events
Team with sales and marketing leadership to develop prospecting strategy for target client markets
Present customer and prospect research data and observations to marketing and sales leadership
Assist in designing and developing our sales process and implementation, specifically around new business development activities
Provide recommendations to improve efficiencies in daily workflows and processes for sales and marketing teams
Research and Planning (15%)
Use search tools, subscriptions, social media, internal repositories and other sources to profile target prospects and identify relevant account information, key individuals, -buying committees/processes, business requirements and opportunities
Partner with the marketing team on account-based marketing (ABM) campaigns to top prospect accounts and market segments
Conduct outbound pre-sales research; identify target buyers and collect customer contact data
Maintain monthly reports to include campaign and sales reports
Tools, Reporting and Tracking (15%)
Track client-related activities using Salesforce.com. Manage a Salesforce database of leads, contacts, and opportunities, maintaining good data hygiene.
Prepare thoughtful hand-off briefings for sales leaders to facilitate successful deal progression
Leverage reporting data to identify and recommend process improvement for the sales and marketing efforts
Identify and recommend enhancements to Salesforce and sales enablement platform configurations
Education/Experience:
Bachelor’s degree or 4 years equivalent experience selling or marketing healthcare or related services
3-5 years direct sales experience in healthcare or a technical industry
Additional/Preferred Qualifications:
Understanding of health benefits, the health benefit purchasing process, and the health insurance market
Experience selling products with a complex purchase process in healthcare or related industries
Demonstrated ability to thoughtfully assess a client’s working environment from a business process and organizational perspective, and effectively communicate opportunities to improve or change them
Demonstrated ability to set appointments with leads/prospects
Experience using CRM systems (Salesforce preferred) to manage sales process
Experience in an organization using account-based marketing
Experience supporting multiple sales closers
The courage to challenge the status quo when logic and reason require it. See something broken? Fix it.
Demonstrated Attributes:
Proactive and accountable for key deliverables
Excellent listener, able to synthesize expressed and unmet needs and then guide conversation to move prospect along consideration path
Outstanding time management skills, attention to detail, and sense of urgency to achieve goals
Confidence to make decisions in response to changing conditions
Excellent written and verbal communicator
Compensation: $61,266K – $76,533K