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Senior Engagement Strategy Manager

Corporate • Regular - Remote - Full Time, Remote

Apree Health Logo

apree health brings together a best-in-class engagement platform with an advanced primary care model to provide a vastly better health and care experience, improve outcomes, and significantly lower the total cost of care for a population.

Senior Member Engagement Manager
The Sr. Member Engagement & Communications (MEC) Manager is responsible for building, managing, and maintaining a multichannel, data-driven member engagement strategy for the organization. The goal of the MEC Manager is to successfully acquire and retain membership across all apree health offerings with customers, optimizing health outcomes through the variety of services provided to apree members. The Sr. MEC Manager has experience working with clients, internal and external stakeholders, developing and executing data-driven marketing and outreach plans, analyzing health data to develop target audiences, and deciphering marketing data to improve and refine communications.
Position Qualifications/Essential Functions:
  • Develop outcomes-based marketing segment strategies based on risk scores, social determinants of health, health plan status, and demographics to motivate members to act.
  • Set and achieve member growth and retention targets while managing against a marketing budget.
  • Develop and implement an engaging, data-driven multi-channel engagement plan, which may include app-based communications, emails, events, direct mail, webinars, outreach calls, social media, external media, etc.
  • Work collaboratively across the organization with clinical operations, sales, finance, analytics, clinical quality, and customer experience to successfully implement the cross-departmental engagement program.
  • Partner effectively with designers to produce collateral and shepherd the creative process from end-to-end, including creative brief development, review, production, and results analysis.
  • Measure effectiveness of marketing activities; leverage performance data to inform future strategy and campaigns; report success to clients and internal stakeholders.
Additional Qualifications Preferred:
  • Knowledge of healthcare processes, healthcare finance, value-based care, clinical risk cohorts, patient experience, behavior change, patient engagement, digital engagement, and provider engagement.
  • Passionate about transforming healthcare and the member experience; sees apree health as a viable expression of who they are and what they love to do.
  • Knowledge of direct-response marketing, engagement marketing, digital marketing, marketing automation (Salesforce Marketing Cloud), market awareness, and / or healthcare marketing.
  • Ability to manage multiple projects seamlessly and shift priorities quickly.
  • Excellent written and verbal communication skills; strong editing and presentation skills.
  • Ability to operate effectively in a fast-paced, team environment. Excellent change management and people management skills.
  • Experience working in lead and support roles.

Education / Experience:
  • Bachelor’s degree in communications/marketing or related field
  • Minimum 5 years of experience managing clients and marketing communications plans and strategies
Compensation:  $97k-$133k/annual salary & bonus eligible (national average, premium markets may vary)